With nearly 59% of the world’s population online, it’s easy to see why so many businesses are using social media as one of the primary channels to advertise their brand. Should you be doing the same?
Did you know that in 2022, nearly 3 billion people use Facebook and over 1 billion people are on Instagram? With so many people scrolling through their social media feeds as part of their daily lives, it’s a great way for businesses to showcase what they have to offer.
Facebook and Instagram are two of the biggest platforms increasingly used by businesses as a sure-fire way to reach their target audiences. Both offer huge potential for businesses to grow and profit from. Here are just a few of the benefits that could help to drive brand awareness and growth in your business:
Social media gives you the power to target your own specific audience. By selecting variables such as age range, gender, location, interests, etc. you can focus on the most relevant segment of the population for your business, engage with them and increase your brand’s profile within seconds of a post or advertisement appearing online.
Return on investment
Facebook and Instagram are both trackable and easy to monitor. They provide a host of great tools that allow you to keep an eye on what’s working and what isn’t, which posts have performed the best, who is engaging with your ads and, crucially, how much it’s costing you. Not only that, you can also see where you could possibly reduce spending on future campaigns. Facebook and Instagram have this information built into their ad management platforms, making it even easier to track your posts, check audience engagement and monitor your budget.
Of course, social media on its own isn’t going to grow your business overnight. It needs to be used as part of a solid marketing strategy. Each post needs to be engaging, interactive and fun, while also feeding into the overall plan mapped out in your marketing strategy.
Done well, social media will help you build a consistent, powerful presence online and encourage customers to buy into your brand. Those are benefits worth having for any business, large or small.